Dr. Maria Vasilakis, a dentist based in Brighton, MA, asked 67a2 to develop a complete identity package, including logo, business cards, stationary, signage, and a website for her newly formed practice.

Taking inspiration from the repetition of form in her initials (MV) and a set of perfectly aligned teeth, 67a2 designed an abstract logo of repetitive shapes to create an ultra minimal and modern graphic that speaks ‘dentist’ without being overtly literal. Since her practice specializes in sedation dentistry, a calm and soothing color palate was selected, while maintaining the youthful energy of a new practice. The typeface (Neutraface), tempers the minimalism of the logo with a classic look and feel, evoking professionalism and her family lineage as a 3rd generation dentist.